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Copywriting

Translations

Copywriting

Five…...Four….Three…Two..One!

If your headline’s dull…

Web Surfers move on!

You can spend a fortune attracting visitors to your website, but once they’re there; you only have 5 seconds to get their attention. That’s the 1^st rule of copywriting :-

Hook them with the “Hi!”

Or they’ll just get bored

& kiss you Goodbye

Once you have your visitors’ attention, you have to get your message across, quickly, easily and clearly, so that you turn the maximum % of visitors into buyers.

In order to do that: we’ll ask you :-

• Who’s your target audience?

• What is the Sale? It could be the sale of a product or service, or it could simply be signing up to a newsletter or making an enquiry. I suppose it’s more accurate to call it the Desired Action

• What media are you / will you be using?

Printed Press, mail-shots, emailshots, brochures and webpages all have different Copy-writing requirements. This is because of the different ways we all behave when we interact with them. That’s why our texts and recommended layout vary considerably depending on where you’re going to use them.

On top of all that

For Website texts; we also research the best keywords relating to your products /services, and use these throughout the text. These are essential foundations for any SEO (Search Engine Optimisation) activities. They also make sure that you attract the maximum number of visitors who are actively looking for your products or services

For All Sales texts – we finish with the “Call to Action”, because we know that this is a key factor in converting the maximum number of visitors into customers:-

Our Web Copywriting is designed to

• Attract the maximum number of real potential customers to your website. That’s people who are actively seeking your product and services.

• Make it easy for Search Engines to understand your message & send you the maximum number of hot visitors.

• Convert the maximum number of your visitors into Buyers

• Get your message across accurately, clearly and quickly.

• Create a buzz and a positive atmosphere around your company/brand.

• Make a serious positive difference to your Bottom Line

Changing the text of your website doesn’t mean that you have to do a complete redesign. We’ll create copy in sections, and provide advice to your webmaster, so that you get the right words in the right place for maximum effect. We also provide keyword and coding suggestions to help your webmaster to integrate the html coding for maximum effect.

For a Free & No-obligation Consultation or just an initial chat:
Contact us Now! Don't wait until your competitors overtake you.
Email john@johnakin.co.uk  or call +44 (0)7484288974

© John Akin & Co 2012

Email: john@johnakin.co.uk

Tel:
+44 7484288974